Course Content
-
INTRODUCTION TO DESIGN THINKING
-
Your Organisation and Design Thinking
-
Design is a vehicle to innovation
-
Simplicity and user empowerment as an innovation approach
-
Design Thinking Mindsets
-
-
MEETING THE CUSTOMER AND MAPPING THE JOURNEYS
-
Who are your end customers? What are their needs?
-
Methods of obtaining the information of customer needs
-
Divergent thinking versus convergent thinking
-
Importance of reframing the problem
-
Step to craft insight
-
Use drawing as a facilitation tool
-
Analyse information using Customer Journey Map and Empathy Map
-
How to map customer journey?
-
Synthesise information, reframe the challenge, crafting the insights
-
-
BRINGING AGILITY TO DESIGN THINKING & PUTTING IT ALL TOGETHER
-
The seven rules to perform a structured ideation
-
Prototype ideas and the design principles
-
Co-create and test ideas
-
Build or sketch out the selected ideas
-
Minimum Value Product assessment of your prototype
-
Sharing the prototype and collect feedback
-
Implementation concepts
-