Course Content
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INTRODUCTION TO DESIGN THINKING
- Your Organisation and Design Thinking
- Design is a vehicle to innovation
- Simplicity and user empowerment as an innovation approach
- Design Thinking Mindsets
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MEETING THE CUSTOMER AND MAPPING THE JOURNEYS
- Who are your end customers? What are their needs?
- Methods of obtaining the information of customer needs
- Divergent thinking versus convergent thinking
- Importance of reframing the problem
- Step to craft insight
- Use drawing as a facilitation tool
- Analyse information using Customer Journey Map and Empathy Map
- How to map customer journey?
- Synthesise information, reframe the challenge, crafting the insights
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BRINGING AGILITY TO DESIGN THINKING & PUTTING IT ALL TOGETHER
- The seven rules to perform a structured ideation
- Prototype ideas and the design principles
- Co-create and test ideas
- Build or sketch out the selected ideas
- Minimum Value Product assessment of your prototype
- Sharing the prototype and collect feedback
- Implementation concepts